Milan, 26 December (LaPresse) – More and more Italians are relying on artificial intelligence to choose Christmas gifts, but not always with good results. According to Consumerismo No Profit, this year one in three gifts under the tree was chosen following AI recommendations, for an estimated total value of around 3.5 billion euro. Industry surveys indicate that over 60% of users utilised artificial intelligence tools to guide them in choosing gifts for friends and relatives. This is a rapidly growing trend compared to previous years, but one that also presents several risks for consumers. Consumerismo points out that many of the recommendations provided by AI have proved to be wrong, causing financial damage and unsatisfactory purchases. The first problem concerns the quality of the gifts: the use of artificial intelligence often leads to a depersonalisation of purchases, with gifts that are impersonal and unsuitable for the tastes of the recipients. Added to this is a financial risk. According to the president of Consumerismo, Luigi Gabriele, excessive reliance on artificial intelligence systems lowers consumers' attention threshold, prompting them to order more and pay less attention to fundamental aspects such as price, quality and negative reviews. The result is higher spending, often on the wrong gifts. Consumerismo warns that this phenomenon requires greater awareness in the use of artificial intelligence, especially when it comes to purchasing decisions.